Mitsubishi
rocks the Kasbah.
Five days, one road: Menara, the High Atlas, a stay at Kasbah Tamadot, the Medina and a last night in the Agafay desert. Running through it all, the Three Diamonds Challenge.
Welcome to
Marrakech.
Meet & greet, fast-track through arrival formalities and a LUMI welcome for every guest. Water waits in every car, and the road to the Atlas starts at the kerb.
The road
climbs.
A private transfer an hour south, out of the Haouz plain and up the Moulay Brahim gorge. Red earth, walnut groves and Berber villages, with the snows of Toubkal ahead.
- About an hour from Marrakech
- Private transfers, water in every car
- An English-speaking guide with the group every day
Home
in the Atlas.
Check-in and time to freshen up at Sir Richard Branson's Virgin Limited Edition retreat near Asni: individually decorated rooms, riads and Berber tents, two restaurants, a spa and pools. Home for the first three nights.
- Three MICHELIN Keys, 2025 & 2026
- Nights 1–3 · subject to availability
- Alternative: Domaine de la Roseraie, Ouirgane valley
Dinner
in the Atlas.
The first evening at Kasbah Tamadot: dinner on the terraces as the last light leaves Toubkal.
Into the mountains,
at the wheel.
A 4x4 self-drive from the Atlas towards Marrakech, a Berber village and lunch with the locals, then back to the kasbah for the first act of the Three Diamonds Challenge.
Guests take
the wheel.
A 4x4 self-drive in Mitsubishi SUVs, from the Atlas down towards Marrakech. Halfway, the convoy pulls over in a Berber village to meet the locals and share their lunch.
- Mitsubishi SUVs, guests at the wheel
- A stop in a Berber village
- Lunch with the locals
The Mitsubishi
Movie.
Back at the kasbah, the outdoor screen lights up: a short film on the Mitsubishi story. As it plays, questions land on every phone. Answer fast, answer right, and the first points are on the board. Then dinner at the kasbah.
The Red City,
by sidecar.
Vintage sidecars through Marrakech, lunch in the Medina, then the hunt for the second diamond.
Made to
lose your way.
The Sidecar Experience, Laila Alaoui's legacy, then lunch at Les Jardins du Lotus. In the afternoon, the Mitsubishi Treasure Hunt: clues and pieces of the story hidden through the souks of the Medina, each one worth points.
From the kasbah
to the stone desert.
The road out to the Agafay, the last diamond and a farewell under the stars.
Into the
stone desert.
Out to the Agafay's rocky hills for lunch at the camp, check-in and time to enjoy its facilities, with the High Atlas on the horizon.
Stories that
move.
Dealers share true stories of how Mitsubishi runs through their own lives. A jury listens wearing EEG headsets that read real emotion: the story that moves them most wins.
The last
light.
A private farewell dinner in the Agafay desert, under the stars. The perfect stage to award the three diamonds.
Forty-five minutes
to the gate.
Breakfast at the camp, check-out, and a private transfer from Agafay to Menara Airport for the flight home.
Five days.
Every place, a reason.
Menara · the High Atlas · Kasbah Tamadot · a Berber village · the Medina · Agafay.
for